Heriyanto Agung Putra beats attrition and wins talents

Heriyanto Agung Putra, the Bank’s Human Capital Director, revealed to Chief of Staff Asia that the attrition rate among banks is high because there are more than 100 banking institutions in Indonesia. According to him, people can move from one employer to another if they want to. They have more choices. 



“We create a better (working) environment through better employee relations, allow employees activities geared toward their interests or hobbies, through Corporate Social Responsibilities. We have the Innovation Award to give them opportunities to facilitate their creativity in the company. 

“Our culture-enhancing efforts increase the Bank’s attractiveness. Our employee survey indicates that people are more comfortable if their working environment is appropriate for them,” he says.

With this high attrition rate among banks, Bank Danamon is very much aware of the need to prioritise its mission for employees. Putra named three main goals: better employee experience, a high-performance culture, and increased engagement.

“We push our team to brand our company by promoting to the ‘externals’ and increase attractiveness. It’s always a success because every time we publish vacancies, we get 89,000 applicants,” Putra proudly recalls. 

The enormous applicant turnout comes from the younger job market. Putra attributes this to their talent attraction efforts.

“We try to increase the Bank’s attractiveness, not just the number of applicants. It’s all part of our mission to make the company or the people here feel much better in the eyes of the ‘external,’” he clarifies.

On employee participation, Putra reveals that employee engagement is at an all-time peak, “at around 92%, which is high by Indonesian standards.”

As the human capital director, Putra has big aspirations for the Bank’s employees. He wants to see them globally capable. Bank Danamon collaborates with its partner bank so that its employees can get outside experiences.

“We deploy some employees to our bank partner in Tokyo, Japan, the Bank of Tokyo-Mitsubishi UFJ, the fifth-largest global bank and our major shareholder. For example, one of my team members signed up as an HR business partner in Tokyo. We assigned them to other groups,” he points out. 

Putra promotes people internally before sourcing from the outside, grooming them as future leaders. He cites, “Every leader comes from within.”

This feature was extracted from Chief of Staff Asia’s exclusive interview with Heriyanto Agung Putra, Human Capital Director of Bank Danamon. For further coverage please see the below link:

Heriyanto Agung Putra on future-proofing Bank Danamon’s workforce

Heriyanto Agung Putra mentors for life

Getting to know: Heriyanto Agung Putra

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Chief of Staff Asia