HR on the fast track: iCar Asia’s people-centric approach

iCar Asia’s HR team has been recognised as the Best HR Team at the prestigious 2024 – 2025 HR Stars Awards Malaysia, a testament to their innovation, collaboration, and impact on organisational success. Led by Head of People & Culture, iCar & WapCar Malaysia, the team stood out for their exceptional teamwork, forward-thinking initiatives, and measurable contributions to employee engagement and workplace culture.

“Winning the HR Stars Award for Best HR Team is a proud milestone for our People & Culture team at iCar Asia and WapCar Malaysia. It is a testament to our unwavering dedication to fostering a thriving workplace, enhancing employee experiences, and driving a culture of excellence through innovation, teamwork, and a shared vision for success,” said Doris Lee.

The HR team’s success stems from strong collaboration and cross-functional teamwork. The Monthly Theme Team Meetings unite employees across different functions to share updates and align initiatives, fostering open communication.

Employee engagement is at the core of iCar Asia’s HR strategy. The team organises CEO’s Open Door Sessions, allowing employees with direct access to leadership, and drives the Innovation Challenge, encouraging employees to showcase their innovative ideas and turn innovative ideas into reality that will impact the business.

Their efforts have delivered tangible results. In 2023, iCar Asia’s Glassdoor rating improved from 4.2 to 4.6, reflecting a stronger workplace culture and employee satisfaction. Their Employee Referral Programme contributed significantly to hiring success, with nearly 50% of new hires coming from internal referrals.

Additional achievements include:
✅ Securing corporate discounts to enhance employee benefits at no extra cost.
✅ Achieving 100% participation in annual surveys and performance reviews.

This latest accolade follows iCar Asia’s earlier recognition as one of HRD Asia’s Innovative HR Teams 2024, further cementing its position as a leader in HR excellence within Southeast Asia’s automotive digital marketplace.

The HR Stars Malaysia 2024 celebrates outstanding people management across categories like diversity and inclusion, health and wellness, workplace culture, and digital HR. The awards recognise organisations and individuals driving innovation and effectiveness in HR practices.

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WELCOME TO
Chief of Staff Asia