Introducing HR's Moment in the Spotlight

Chief of Staff Asia emerges as the premier destination for the esteemed HR professionals in Southeast Asia. Established in July 2021 by a team of seasoned workplace journalists in the region, it proudly stands as the pioneering Singapore-owned and operated trade media brand committed to highlighting the indispensable role of HR in businesses across the region.

News, views, and insights for the HR community in Southeast Asia, delivered where and when it is wanted...

In today’s dynamic landscape, HR leaders and their teams encounter numerous challenges. From the swift digital transformation shaping industries to the unprecedented impact of the global pandemic on every aspect of the economy, there has never been a more critical time to navigate these obstacles together. That’s why we invite you to join a fresh and regionally-focused community of workforce managers, connecting through the platforms they know and love.

Something for everyone

At Chief of Staff Asia, we pride ourselves on being the go-to platform that brings together HR professionals from across ASEAN markets. We understand the importance of staying connected, informed, and inspired in the ever-evolving field of HR. That’s why we offer a variety of engaging channels to suit your preferences.

Our dedicated website serves as a hub for thought-provoking content, allowing you to explore insightful articles at your convenience. For those who enjoy the tangible experience, our print magazine is available with six issues per year starting from February 2022.

But we don’t stop there. We believe in embracing the power of digital media to foster meaningful connections. Follow us on Facebook, Twitter, LinkedIn, and Instagram to stay engaged with our vibrant community. To ensure you never miss out on the latest updates, we also provide three newsletters each week, packed with valuable insights.

Additionally, our YouTube channel features the weekly HR Agenda video series, offering an exciting visual dimension to our content. As we enter the “new normal” of post-pandemic life, we are excited to introduce safe and enriching in-person meetup events, where you can celebrate and recognize the extraordinary profession of people management in Southeast Asia.

Whether you prefer online interactions or face-to-face networking, Chief of Staff Asia has got you covered. Our platforms offer exceptionally well-researched content, curated by our award-winning team, ensuring you receive the information you need to thrive in your dynamic profession.

Join us today and discover the perfect way to connect, engage, and excel in the world of HR.




Paul Howell

Managing Director

Paul Howell is one of Asia’s most experienced business journalists covering workplaces and the HR profession in the region. With a media career spanning more than 20 years, and bases in Melbourne, Dhaka, Singapore, and Hong Kong, he is adept at building large-scale professional communities and empowering them with news, insights, and relevant analysis. 

After leading the US-owned HRM Magazine in Singapore for more than 10 years, he launched Chief of Staff Asia in September 2021. This professional trade media brand for the digital age combines both online (website, socials, video) and offline (printed magazine, awards and live events) platforms to bring all of Southeast Asia’s HR professionals and best practice case studies together in one community.

Paul Howell is a permanent resident of Singapore, where he lives with his wife and two children.


Rosselle Palentinos


Rosselle Palentinos, known as Ross to her colleagues and friends, is a seasoned professional in the field of communications with a Mass Communication degree and Lean Six Sigma Green Belt certification. With over 13 years of experience in various fields, including proofreading, newspaper layout, and digital marketing, Ross has demonstrated her versatility and adaptability in the industry.

Throughout her 6 years of experience in managing teams in the BPO-Newspaper industry, Ross has gained a reputation for being a great people manager and for her passion in employee engagement activities. She also enjoys doing copywriting on the side, and is always looking for creative ways to improve her craft.

In her free time, Ross indulges in her hobbies such as crocheting and cooking. Ross currently holds the position of Projects and Partnerships Director at Chief of Staff Asia.


Allison Moore


Allison Moore is currently serving as the Tech Editor at Chief of Staff Asia. With a genuine passion for HR in Southeast Asia, Allison brings a unique perspective to her work. A recent graduate with a double bachelor’s degree in Business Administration and a diverse background in digital marketing, she has experience in copywriting, content creation in all forms, and SEO – and is eager to dive into the world of HR technology. 

As an accomplished author, she has published a travel guide showcasing her deep connection to her home, Bali. Bringing perceptiveness and strong research skills to the table, Allison is eager to create informative HR pieces. Allison’s creativity extends to her free time as she practises her artistic hobbies through painting, designing clothes, and diving into captivating novels.


Wilmart Palentinos


Wilmart Palentinos is a rockstar graphic designer with over 10 years of experience in the industry, as well as 2 years of experience in video editing. Throughout his career, he has honed his skills and developed a reputation for creating visually stunning designs that effectively communicate his clients’ messages.

In January 2023, Wilmart was appointed as the Art Director at Chief of Staff Asia, where he oversees the creative direction of design projects. He is responsible for developing innovative design concepts and ensuring that all design work meets the company’s high standards.

When he is not working, Wilmart enjoys cultivating plants and mountain biking. His love for nature and the outdoors fuels his creativity, and he finds that spending time in nature helps him to stay inspired and focused.


Austyn Allison


Austyn Allison is an experienced editor, journalist and editorial consultant. He spent 18 years in Dubai, where he edited market-leading regional trade publications covering the advertising industry and the major projects market in the Middle East and North Africa.

He has worked as a sub-editor on national newspapers in his native Scotland, as well as London and Dubai.

In his spare time, Austyn enjoys photography, crossword puzzles, fountain pens and napping.

He recently moved with his wife to Bangkok, where he plans to dedicate a large part of his time to finding the most tasteless shirts and the tastiest street food.


Mizpah Grace Castro


In writing, Mizpah aims to be clear, compelling, and inclusive. Currently based in Laoag City, a northern provincial capital in the Philippines, she brings over seven years of experience in public information, digital marketing, and nonprofits, and an academic background in social research. She veers between working as a writer and a youth outreach coordinator and volunteer, constantly rooting herself in a desire to encourage and uplift, with or without words.

Beyond these, Mizpah enjoys a bit of everything: from mobile gaming and singing, to investing in her health through curated recipes and home workouts. She is most content spending quality time with loved ones, including pets.

At present, she holds the position of Research Editor at Chief of Staff Asia.


Eddagie Matamis

News & Insights Editor

Eddagie or Edge to her colleagues and friends is the current News & Insights Editor at Chief of Staff Asia. 

With over 10 years of professional experience in different industries, Edge thrives on building strong relationships and promoting effective communication within cross-functional teams. She has a Bachelor’s degree in Journalism and brings a fresh perspective and outstanding communication skills to the table. She has an uncanny ability to navigate complex projects, paying meticulous attention to detail and ensuring successful outcomes.

In her free time, she likes spending more time with her daughter (playing, cooking, and baking) and watching movies online.


Dianne Marie Solano


Dianne is an accomplished Executive Assistant and skilled Appointment Setter Manager renowned for her exceptional organisational finesse and proven track record of successfully booking calls and appointments. Her career journey has been marked by an unwavering commitment to excellence and a meticulous approach to her responsibilities.

Renowned for her self-motivation and detail-oriented problem-solving skills, Dianne consistently goes above and beyond to ensure every task is executed flawlessly. She is the new Business Development Officer of Chief of Staff Asia, where she leverages her expertise to drive strategic growth initiatives and foster meaningful client relationships.

Beyond her professional accomplishments, Dianne finds joy in cooking and baking. This creative outlet mirrors her pursuit of perfection and precision, qualities that seamlessly integrate into her professional achievements.


Donny Mononimbar

Director of Journalism and Research

Donny A. Mononimbar, mostly known as Donny Andhika, is one of the most talented Indonesian in the journalism industry. With a career span for over 15 years, he has led companies from Indonesia, India, South Korea and Singapore. Used to be relentless in reporting, he is now specialising in newsroom operation and hyperlocal approach for media distribution using AI. He used to be the Head of the PR Department for Indonesia’s national entrepreneur organisation.

Beyond his professional pursuits, he is a football fanatic who always wears a black T-shirt everyday. He also loves to reach out to fellow journalists to have a discussion over relevant industry issues these days.

Donny is now based in Jakarta, where he spent most of his time enjoying coffee, street food, and carpentry.


Arusha Das

Research Editor
Kuala Lumpur

Meet Arusha Das, a seasoned journalist and researcher who has been digging into the world of business and economics for the last 15 years.

With a knack for feeling the pulse of the industry, Arusha has worked across the countries in Asia and the US, both virtually and in person. Having worked for some industry majors like S&P Global, Tata Steel, her research and content have empowered brands to truly connect with their audiences.

When Arusha is not glued to her laptop, she’s either enjoying photography, reading, cooking or learning guitar, just recharging her creative batteries.

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