Kopi Kenangan has been officially recognised for its vibrant and inclusive internal atmosphere, taking home the award for Best Workplace Culture and Environment at the HR Stars Awards. This prestigious category celebrates organisations that go above and beyond to create a workspace where employees feel genuinely comfortable, supported, and appropriately challenged. Led by Group Talent Development, Culture & Engagement Manager Orri Pasaribu, the Indonesian coffee unicorn has successfully institutionalised its “Serving with Heart” philosophy, turning a simple business concept into a lived reality for thousands of employees, known affectionately as Teman Mantan.
The foundation of this award-winning culture rests on the belief that employees are “partners” who deserve the same empathy and care as customers. This is put into practice through five core behaviours: delivering high-quality products, leading with heart, collaborating as one team, maintaining a “Day-1” curiosity, and constantly striving for excellence. By moving these values from slogans to daily habits, Kopi Kenangan has built an environment where precision in craft meets genuine warmth in service.
Beyond the coffee bar, the company fosters deep connections through a holistic well-being ecosystem. Employees stay active and bonded through the Kenangan Interest Club and the annual Kenangan League, while mental health is prioritised through 24/7 professional counselling via their Employee Assistance Programme. Digital innovation also plays a role; the CHOYS platform allows staff to track their daily habits and mood, earn coffee voucher rewards, and send peer-to-peer recognition badges that celebrate everyday acts of kindness.
The culture of support is further strengthened by a commitment to professional growth through the Kenangan Academy. Programmes like “Get Ready To Lead” (GRTL) and “My Kenangan” provide tailored pathways for baristas and office staff to advance their careers, instilling a sense of ownership that has led to measurable improvements in productivity and service quality. By treating every anniversary and national holiday as a moment for shared celebration, Kopi Kenangan has created a workplace that feels like a community, ensuring that as the brand grows, the “soul” of the company remains intact.


