Gen Z workers, those born between the mid-1990s and mid-2010s, are motivated by workplaces that invest in innovation and are conscious of their social mission, according to a Jobstreet survey.
The survey found that factors like company values and political stances heavily influence Gen Z workers’ decision-making when choosing which companies to work with. Gen Z workers are also drawn to workplaces that offer stability, work-life balance, a competitive salary, and benefits, as well as permanent flexible work alternatives.
“Gen Zs are not afraid of upholding their principles as they are more empowered with access to information and sharing their minds,” JobStreet Philippines’ managing director Dannah Majarocon said in a statement.
In addition to seeking innovative and socially responsible workplaces, Gen Z workers are also confident users of new technology, Majarocon said. She advised companies to improve their people programs and culture, while keeping in mind the organizational goals, to attract and retain Gen Z workers.
Economists Bernardo Villegas and Ronilo Balbieran both pointed out that the Philippines’ young and growing population is a major advantage for the country. They said that Gen Z workers will drive the consumer-driven economy forward and will be a valuable asset to various countries, industries, and investors.
“We have a large young, still growing English-speaking population. We are one of the youngest, the only ones younger than the Philippines are the ones in Africa,” Balbieran said.
Gen Z workers are expected to make up 40% of the workforce in less than 10 years.
