Event organisers and HR professionals should be paying attention to movement in the global market, identifying characteristics of their country, culture, and workforces that offer a distinct and conducive atmosphere for events.
This was one of several insights found in the latest Chief of Staff Asia research paper. Expanding Domains in Modern MICE and Staff Events, available now, is available for subscriber download here.
In his keynote speech at the 2023 Southeast Asia Business Events Forum, the Asian Federation of Exhibition and Convention Associations’ Honorary President, Edward Liu, said that many foreign organisers are eyeing the regional market for MICE in today’s post-pandemic world.
Organisers are studying the Indonesia market in particular, he said, and Indonesia is likely to be at the centre of the ‘Aseanisation’ of the MICE industry this decade if Jakarta further develops strategic locations, resources and markets, and government regulations. The country has the largest labour force at more than 136 million, and 70% of the population will be working adults by 2030.
In response, Indonesian policymakers are already prioritising vocational training to strengthen workforce skills. Liu also mentioned Singapore as making strong headway in recovery, attracting new European players by continuously investing in people as the country’s most important asset.
MICE and staff events provide a partner strategy for countries to build up their talent pools and strengthen their economies, given that they contribute to leadership development, upskilling, and overall labour force capacity.
