AFFIN Bank Berhad was awarded the Employer of Choice – Gold Award at the 2025–2026 HR Stars Awards Malaysia, marking a key milestone in its “People Office Metamorphosis Journey”. Under the leadership of Group Chief People Officer Dr. Syukri Sudari, the bank transitioned its HR function into a strategic engine anchored in its “i-CARE” values—Integrity, Compassion, Accountability, Respect, and Excellence. Leaders are trained to manage with grit and grace, prioritizing psychological safety and open dialogue. This cultural foundation is reinforced digitally through Workday HCM and Workday Peakon Employee Voice, replacing traditional annual surveys with real-time feedback and actionable analytics that drove an employee Net Promoter Score (eNPS) of 20.
The bank’s transformation extends directly into physical wellness and employee experience at its Menara Affin @ TRX headquarters. Staff have access to the Level 27 VIBE Lounge, which features micro-recovery sleeping pods, massage chairs, PlayStation consoles, pool tables, and a golf putting area, alongside the on-site “Stadium of Dreams” fitness facility. In partnership with Naluri, the bank supports holistic well-being through health check-ups, mental health webinars, and structured “Fun Friday” power-downs.
To tie these initiatives directly to enterprise performance, AFFIN Bank launched the AFFIN Miles Program in celebration of its 50th Golden Jubilee. Eligible employees receive 100 bank shares alongside a personal development passport to track growth, turning staff into literal institutional shareholders who directly share in the bank’s long-term success.
