AFFIN Bank Berhad won the Best Workplace Culture and Environment title at the 2025–2026 HR Stars Awards Malaysia, proving that the most effective way to engage a modern workforce is to treat them as actual business partners. Instead of treating workplace culture as a vague concept or an occasional team-building exercise, the bank took a highly structured, operational approach to shifting the day-to-day mindsets of its entire workforce.
The structural foundation of this transformation rests on what the bank terms the AFFIN Cultural Trifecta. This operational framework balances three distinct corporate realities: Business, Service, and Risk. Under the Business pillar, the traditional, passive task orientation is replaced with an active ownership mentality that drives cross-boundary collaboration. The Service pillar shifts the internal focus toward a deeply empathetic approach that anticipates employee and customer needs. Meanwhile, the risk pillar grounds commercial ambition by weaving governance discipline and sharp ethical intelligence straight into the daily workflow.
The bank drives workplace reality through its “i-CARE” values, replacing traditional control with transparent, constructive dialogue. This communication flows via Workday Peakon Employee Voice, where real-time tracking of employee feedback on live dashboards allows managers to deploy immediate microinterventions, yielding an employee Net Promoter Score of 20. Beyond digital tools, the bank enhances the physical employee experience at Menara Affin @ TRX with the Level 27 VIBE Lounge for rest and connection. Ultimately, transforming employees into true institutional stakeholders through the AFFIN Miles Program successfully cements a sustainable culture of shared success.
