Frontline workforce management platform BetterPlace enters into the Southeast Asia market following its acquisition of Indonesian blue collar workforce fulfillment company MyRobin, it announced in a press statement.
“Driven by the vision to optimize frontline workforce management for enterprises, a combination of consolidation and innovation was the right way to go about building the world’s most comprehensive workforce management platform that exists today,” said Pravin Agarwala, co-founder and CEO of BetterPlace.
BetterPlace noted that the Southeast Asia region has yet to go through a significant digital transformation in frontline workforce management. The company expects to tap into close to 200 million frontline workers and aims to replicate its success in India in the region.
In the near future, MyRobin is expected to expand into Malaysia, Thailand and the Philippines.
