Bukalapak has been honoured at the 2025-2026 HR Stars Awards Indonesia for its innovative approach to the modern workplace, securing a win for Best Flexible Working Strategies. This award recognises businesses that have successfully adjusted traditional work arrangements to better meet employee needs through hybrid and flexible models. As part of its broader RRR framework—Reorganise, Rebuild, and Reenergise—the Indonesian technology group has implemented a policy that carefully balances individual autonomy with the necessity of collaborative interaction.
The cornerstone of Bukalapak’s strategy is a hybrid working arrangement that typically sees employees in the office four days a week (WFO), with one day allocated for working from anywhere (WFA). This policy is designed to ensure that teams spend sufficient time together to foster effective teamwork and maintain a strong organisational culture, while still offering the flexibility that modern professionals expect. By rooting this approach in the “Reenergise” pillar of their HR strategy, the company aims to sustain motivation and productivity during periods of significant organisational change.
To ensure these options are distributed equitably, the company complements its standard hybrid model with a flexible short-term exception programme. Employees may submit individual requests for exemptions based on specific personal circumstances, such as personal or family health conditions. The policy also provides specific accommodations for working parents and carers, acknowledging the complexities of balancing professional duties with childcare or eldercare responsibilities.
The results of this strategic focus on work-life balance are reflected in the company’s strong employer metrics, including a 14.16% year-on-year increase in its Net Promoter Score (NPS). Employees have rated Bukalapak’s commitment to their well-being at 3.9 out of 5, contributing to a resilient and future-ready workforce. By evolving its working arrangements to support both business sustainability and human needs, Bukalapak has demonstrated that flexibility is a vital component of a high-performing culture.
