When KPMG realised there was an internal knowledge gap of the firm’s service capabilities, they looked to gamification as an innovative training tool. Employees were struggling to connect complex client challenges with the company’s taxonomy of services, hence the need for an efficient and engaging learning platform.
The gamified app, KPMG GlobeRunner, plays out as a “race around the world” where players advance by answering questions correctly about the firm’s service capabilities. Each round takes about two minutes to complete, with questions growing more difficult as players progress. While single-player by default, KPMG GlobeRunner also includes a tournament mode that allows healthy competition between teams in other locations or countries.
As employees are aware that engaging with the game assists in learning and potential career progression, enjoyment and motivation to play are consistent across age groups and levels of seniority.
In the first 12 months, KPMG GlobeRunner yielded a 24% increase in employee awareness of the firm’s capabilities. As employees displayed greater strategic expertise in connecting company services with client needs, this led to a 16% increase in clients.
“People are seeking choice in their learning — they expect learning to be self-directed or delivered just in time and on demand,” said Global Head of People Susan Ferrier. “Above all, in a seamless and modern learner experience. KPMG GlobeRunner has helped us meet those expectations.”
COMPANY PROFILE: KPMG
Industry: Audit, Tax, and Advisory Services
Headquarters (Southeast Asia): Singapore
Other Locations: All other ASEAN markets
No. of Employees (Southeast Asia): 9,032
PROJECT FACT FILE: GlobeRunner
Timeline: Ongoing, Since 2015
HR target areas:
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- Digital Transformation
- Employee Engagement
- HR Technology
- Learning & Development
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