When Forvis Mazars noticed the talent crunch in the audit and accounting profession, the company swung into action to address misperceptions surrounding this sector and to advocate for the rewarding work, growth opportunities, and personal development that await candidates in this field.
The Gen You campaign by Forvis Mazars is aimed at 18-to-25-year-olds who are just embarking on, or in the early stages of, their career. The campaign complements Singapore's ongoing efforts to rejuvenate the accountancy profession, with the setting up of the Accountancy Workforce Review Committee to boost the supply of accounting talent, and the Institute of Singapore Chartered Accountants (ISCA)’s recent announcement of a faster pathway for accounting undergrads to receive professional qualifications as chartered accountants. Thus, the Gen You campaign is also a timely programme working together with other industry players to enhance its attractiveness and entice fresh, young talents to set out on this career path.
This campaign has been activated across Forvis Mazars’ network in nearly 100 countries and territories, utilising websites and social media channels.
An auditing career at Forvis Mazars provides staff with hands-on experience to tackle real- world problems and solutions while maximising digital technology for efficiency. Employees are even given the opportunity to pursue their own interests, such as spearheading CSR activities for their cause of choice, facilitating training programmes and growing their leadership skills, or launching new initiatives such as hosting a podcast to foster productive conversation.
The company strives to provide a work environment with greater flexibility and opportunities for connection. As the younger generation grows to become future leaders in our workplace, there is an imperative shift towards recruiting, nurturing, and retaining top talent from this generation.
Gen You is not only a creative approach to recruitment, but also demonstrates how Forvis Mazars takes on the role of an industry champion to uplift the attractiveness of the sector and connect with the next generation of talents.
“The auditing profession has been facing a talent crunch due to a decline in the number of young professionals choosing this career path,” says Narissa Chen, Partner and Head of Audit & Assurance, Forvis Mazars in Singapore. “An auditor today needs to be equipped with diverse skillsets to carry out their role, which could include IT audit, ESG, the adoption of robotic processing, AI and data analytics. Gen You is our call to the next generation to lead this transformation.”
COMPANY PROFILE: Forvis Mazars in Singapore
Industry:Audit, Tax, Advisory
Headquarters (Southeast Asia): Singapore
Other Locations (SEA): Indonesia, Malaysia, the Philippines, Thailand, Vietnam
No. of Employees (SEA): 1,800+
Size of HR Team (SEA): 10+
PROJECT FACT FILE: Gen You
Timeline: Ongoing (Since January 2024)
HR target areas:
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- Recruitment
- Mobility
- Digital Transformation
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