CHIEF OF STAFF FIVE: As the competition for top talent continues to intensify, having a favourable image or brand as an employer is more important than ever. Failing to establish such a positive image can make it difficult to attract and then retain top-performing staff.
In order to stay ahead of the curve, organisations must do their utmost to showcase an exemplary culture and workplace. Here are five simple ways that HR leaders can get a big-ticket return on their employer branding investments.
1. Define your brand
Each employer’s brand comes from its culture and values. Business and HR leaders can stimulate discussions on the organisation’s strengths and what sets it apart from other companies, especially competitors. They should contemplate on what they want to be known for. When these are effectively communicated, it will draw in potential talents, partners, and clients who resonate with the organisation’s vision and mission.
2. Leverage the use of social media
In today’s digital age, social media has become a powerful means of enhancing an organisation’s image, to both customers and potential employees alike. Platforms such as LinkedIn, Facebook, Twitter, and Instagram can be utilised to communicate your organisation’s values and culture and create a strong online presence. Be as creative as possible by using different writing and visual design tools. HR leaders can also motivate staff to share their positive work experiences on social media to gain even more traction.
3. Create a positive, proactive work environment
Employees who are content and fulfilled are far more likely to endorse their employers and communicate positive experiences to their networks. By highlighting their organisation’s attractive work environment, they can convey the message that these are some of the best places to work, motivating job seekers within their circles to apply.
Opportunities for learning, development and advancement, recognition and rewarding of accomplishments, and providing competitive benefits are some of the ways to boost employee happiness and motivation.
4. Monitor and respond to feedback
Reviews, especially those online, can have a significant impact on a company’s employer branding. By seeking and monitoring reviews on platforms such as Glassdoor, and by responding constructively to negative feedback, companies can show their commitment to improving employee experience. This can help to build a positive employer brand crucial in attracting, retaining, and nurturing top talent.
5. Consult with marketing professionals
Marketing professionals have in-depth knowledge and expertise in consumer-side branding and are now fast-becoming recognised for their work on employer branding, including the latest trends and best practices. They can provide valuable insights into what works and what does not, and develop customised strategies based on your organisation’s unique needs and goals. Consulting a person or a team of professionals can save time and resources over the long run since they can develop and implement effective strategies quickly and efficiently. This can help business leaders improve their employer branding efforts while allowing them to focus on other important aspects of the business.
