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Home Credit: Building a tech workforce that does good

Alexis Pham, Chief People Officer with Home Credit Vietnam, said there are three key opportunities for the company’s HR team, including standing out in its ability to attract, retain and engage talent.
 
Pham noted that the company is up against big names in technology from local, regional, and even global players.
 
“We do not have a lot of issues with financial services talent because this traditionally has been our stronghold,” she explains in an exclusive interview with Chief of Staff Asia. “Where we have opportunities to do more is in terms of attracting and retaining top data and digital talent. We invest a lot in technology and are much more digital than what may be known outside.”
 
Home Credit Vietnam also works to help technology talent understand more about the exciting careers and experiences on offer with its business. These span across both local and global initiatives, using technology and data to empower people to “live the life they want,” which Pham noted is also the company’s overall purpose in business.
 
She noted Home Credit Vietnam starts from a clear understanding of what drives career decisions in its key talent markets, as well as the expectations of talents in these new sectors, and what competitors are providing.
 
“Although we’re newer on the (technology) scene, we are learning and doing the best for our people,” Pham says. “What differentiates us is that we are committed and we invest in our people.”
 
Expanding an already strong reputation
 
Another opportunity that Pham is keen to capitalise on is Home Credit’s strong reputation for doing good. She works to ensure Home Credit Vietnam becomes more widely known correctly for who it is — that it is not just a consumer finance company with a technology arm.
 
“We are a digital company providing financial services to underbanked consumers,” she says, adding that the company is looking to encourage a mindset switch amongst some of its key stakeholders, including staff and potential recruits.
 
She stressed the importance of how the team communicates about themselves, purposefully sharing success stories and involving the company’s leaders and employees in telling those anecdotes to the outside world.
 
Another key challenge — and opportunity — for Home Credit’s HR team in Vietnam is to continue to drive diversity, equity, and inclusion across the working environment.
 
“It seems like DEI has been on the radar forever because first and foremost, it comes out from our purpose: to empower people to live the life they want,” Pham says. “People are not just external customers… and we cannot empower them to live the life they want if we are not inclusive [and do not] promote equal access to opportunities, especially for the underrepresented.”
 
In terms of staffing, Pham said the company’s female representation has been very strong in recent years, with 63% of the workforce being female, including the CEO.
 
The company also wants to promote young talent. It recognises the need to work with the government and universities in building more talent for Vietnam, especially in the technology, data, and digital sectors.
 
Home Credit Vietnam is also looking to establish a scholarship program for female and disadvantaged students who wish to pursue education in tech and data specialisations.

“We want to be very conscious about avoiding unfair treatment, and promoting equal access to opportunity,” Pham says.

Home Credit Vietnam brings its purpose to life

The ability and enthusiasm to bring the company’s purpose “to life” set Home Credit Vietnam apart from other employers, according to Pham.

“We are not just lending money. We have a purpose,” Pham tells Chief of Staff Asia, emphasising that Home Credit Vietnam empowers people, both inside and outside, to “live the life they want.”
 
Serving the underserved
 
The customer focus is on the underbanked or the large segment of Vietnam’s growing population that has not traditionally had access to banking and finance products.
 
“If we do not serve them, they will have very limited access to finances to better their life,” Pham says.
 
This purpose-driven mindset is one of the reasons why Pham chose to work at Home Credit Vietnam herself. Another reason is the interesting intersection of transforming from an offline leader to an offline and online leader.
 
“We are not a digital native company. We used to be and we are still very successful offline with a lot of presence,” Pham says, adding that it’s a strength that Home Credit Vietnam does not want to give up.
 
She said combining that strength with the digital experience “is very exciting.”
 
“Here, I have to continue to engage, attract and retain financial services talent, while bringing in a completely new breed of talent.”
 
Pham said a lot of value can be created in the journey to make the two groups work together.
 
An inspiring culture
 
Home Credit Vietnam’s culture also excites Pham, who describes it as modern and tech-forward, inspirational, and reliable.
 
The company uses technology extensively, for both the front, customer-facing end, and the back end of operations. For example, it invests to improve candidate and employee experience by automating a wide range of HR processes.
 
Pham said the company’s culture is inspirational because conversations are handled with respect, and leadership can be seen in the behaviours of executives and the organisation itself. “I think leadership role modeling is something that I see a lot here.”

Lastly, the company is reliable in the sense that it consistently does what it says it will do. “I see it in every little thing that we do.”

Pham’s “purposeful” career in HR from Day One

Pham is not in the HR profession by chance.

She noted that she had aimed for and wanted to be an HR leader from the very beginning of her career. While many of her colleagues came to the profession from other backgrounds, she said HR was always her one true calling.

Hence, Pham studied business administration specialising in HR, at Nanyang Technological University in Singapore. She recalled finding it intriguing that the best students in that course gravitated towards marketing, or banking and finance, sectors with a reputation for paying higher salaries.
 
“People are so important,” she remembers telling herself. “Why are the best people not going into HR?

“So I decided to try it out and see if I could make a difference.”

Pham said her biggest advantage when she went into the HR field was that she was “quite purposeful” in that career choice.

“I came in with a mindset to balance the people and the growth side of the business,” she explains. “So I didn’t just end up in HR because things happened.”

Early career

Pham also talked about her early HR career journey, which started with a diverse position with British American Tobacco.

She said the company offered many different roles, challenges, and projects in part because it had both regional and global markets.

Her next job, at Techcombank, posed a completely different set of challenges because its work took place solely within Vietnam. The good thing, Pham recalled, was that she got the chance to do all those different roles that used to be done by region, group, and market at the same time.

Another challenge was changing the organisation from a product-centric focus to a consumer-centric one because that required changes in culture, mindset, and people’s capabilities.

The bank, whose purpose was to ‘change banking and make life better’, went public in 2018, giving Pham a front-row seat to a scaling organisation. “I learned to understand how the capital markets look at an organisation and how they see values from a people perspective,” Pham says.

The following year, Pham left the bank for One Mount Group, a digital ecosystem provider with a mission to build Vietnam’s most trusted digital ecosystem, empowering people and businesses to realise their full potential.

And then in January 2022, Pham joined Home Credit Vietnam as its Chief People Officer. She said she loves that the people are considered such a vital asset within the company.

“The fact that the organisation puts so much effort and energy into people is one thing that I find very enjoyable here.”

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