Attracting top talent has become a strategic priority for companies across Southeast Asia, where competition for skilled workers is fierce. To stand out in a crowded job market, HR leaders are turning to recruitment marketing platforms that help build and promote an employer brand. These platforms enable companies to create engaging content, manage job advertisements, and track the effectiveness of their recruitment campaigns. By leveraging data insights and social media, recruitment marketing platforms help companies reach a broader audience and attract candidates who are aligned with their values and culture.
This HR Tech Update explores how these tools are reshaping recruitment strategies and enhancing employer branding in the region.
Building a strong employer brand
Recruitment marketing platforms help companies communicate their values and culture, making them more attractive to potential hires. HackerTrail, a Singapore-based recruitment marketing and assessment platform, focuses on tech talent, using gamified challenges and coding tests to engage candidates while showcasing the company’s innovative culture.
Kalibrr, a platform with a strong presence in the Philippines, allows companies to create customised job ads and branded career pages, helping them attract the right talent. It also provides analytics that track candidate engagement, allowing HR teams to refine their recruitment strategies.
Glints, an Indonesian startup, helps companies across Southeast Asia promote job openings through targeted social media campaigns. By reaching passive candidates who may not be actively job-seeking, Glints helps companies expand their talent pool and improve the quality of their hires.
While recruitment marketing platforms can significantly enhance a company’s ability to attract talent, they also require a clear strategy to ensure that messaging remains consistent and authentic. HR leaders must work closely with marketing teams to craft campaigns that reflect the true culture and values of the organisation, ensuring that they attract candidates who are a good fit.