Soraya Faradilla, Country HR Business Partner at Aramex Indonesia, has won the Best Up and Coming HR Leader award at the 2024 HR Stars Awards, demonstrating exceptional innovation in transforming HR practices. Her leadership has been instrumental in revolutionising the organisation’s people management through strategic digitalisation and comprehensive talent development initiatives.
“Winning the HR Stars Awards 2024 is an honour that inspires continuous innovation and positive contributions,” says Soraya. “It motivates me to actively engage in advancing HR practices, supporting my organisation, collaborating with peers, and empowering the next generation of HR professionals.”
Soraya’s impact is evident in her successful implementation of cloud-based platforms and a comprehensive performance management system integrating KPIs with 360-degree feedback. Her transition to a self-service-based HRIS has achieved a 55% increase in data updates, proving particularly valuable during the shift to remote work.
Under her guidance, Aramex Indonesia has established vital talent pipelines through the Management Trainee programme and Borwita Internship programme. Soraya has further distinguished herself by pioneering the organisation’s first Corporate Communication team and developing a comprehensive employer branding strategy.
Through initiatives like the Wowrack Academy and innovative recognition programmes including KARMA points, Soraya has fostered a culture of continuous learning and appreciation. Her strategic approach to HR leadership continues to set new benchmarks in the profession, making her a truly deserving recipient of this recognition.
